The New 12th Oasis: From Plant Shop to Lifestyle Brand
2026-10-22
The New 12th Oasis Logo: 12, the Field and a Potted Plant
12th Oasis began in 2018 with one simple wish: let plants bring healing to everyone. Our slogan, "12 Months of Blossoming Happiness," has been our starting point ever since. In 2024, 12th Oasis took on a new look. We believe nature has the power to heal. Watching a plant grow little by little, and seeing how resilient life can be, softens the heart.
That is why we don't want to be just a brand that sells plants. We want to be a lifestyle brand that connects people and nature through plants.
For this rebrand, we chose Hand Heart Design. The studio has created brand identity systems for China Airlines and KYMCO, visuals for the Tainan Public Library, and packaging for Taiwan Tobacco & Liquor and Kinmen Kaoliang Liquor. Their work has won both the Red Dot Design Award and the iF Design Award.
Their design perspective matched the warmth and aesthetic we wanted to share. After round after round of revisions, our new logo was born.
The new logo sits just below the collar, next to THE 12th BOTANICAL OASIS wordmark
The new logo is built from two elements: the number "12" and the Chinese character 田 ("field"), which together form our Chinese name. The designers stacked the "1" and "2" and abstracted them, so the mark carries several layers of meaning:
12: The number in our name, recognizable at a glance.
The field (田): Once abstracted, the "2" also becomes the character 田.
A potted plant: The whole mark looks like a plant growing in a pot, so it naturally brings plants to mind.
Growing upward: The shape reaches upward, reflecting our spirit of "never stop growing," just as plants grow with the seasons.
The tote bag repeats the leaf shapes from the logo as an all-over pattern
Staghorn Fern Doodle Merch: Plants and Everyday Life
Beyond the logo, the artwork on our merch comes from Indonesian illustrator KiKi. We came across his plant illustrations on Instagram and fell in love with his bold, vivid, doodle-style work.
We later asked him to design our Lunar New Year card and ran group orders for his T-shirts, including "Staghorn Fern Lab" and "The Last Supper." The more we talked, the more we clicked. When we finally met him in person at an exhibition in Indonesia, we asked him to create original staghorn fern doodles just for 12th Oasis. These designs became a full line of everyday merch: T-shirts, shorts, hats, socks, stickers, mugs, cup sleeves and tote bags.
Made for greenhouse days too: on the back, a character whose hair is made of fertile fronds
KiKi's designs have a streetwear edge and a playful sense of humor. The staghorn fern is no longer just a potted plant. It becomes part of the character: fertile fronds turn into a mop of messy hair, a sea turtle's shell becomes shield fronds, and a crocodile sits by the water fishing for staghorn ferns.
Sea Turtle Tee: the turtle's shell turns into staghorn fern shield fronds
Our design idea is simple: plants are not the main subject, and the logo is only an accent. The goal of this line is that even people who don't grow staghorn ferns would happily wear it out on the street.
The embroidered logo on the chest is just an accent, and the bucket hat carries a tiny doodle too
100% Cotton: Good Looks, Real Comfort
Our clothes are made of 100% cotton. To us, clothes need to do more than look good. Only when a piece feels comfortable does it become the one you reach for every day. Simple, unisex cuts work for the office, a day out or a lazy weekend.
The doodles also appear on mugs and towels, so staghorn ferns become a natural part of your everyday life.
Mugs: the white Platy Good Boy and the black PLATYCERIUM MANIAC
Collaboration towel: THE 12TH OASIS × UNCLE BEARD × FURFUR
Limited edition: our new logo as fluffy plush keychains, each in a different colorway, in limited quantities
Bring 12th Oasis into Your Everyday
From a new logo to a whole line of merch, we're doing one thing: bringing 12th Oasis beyond the plant shelf and into the things you wear and use every day. We'll keep trying new things and stay connected with every friend of 12th Oasis, always with warmth.
